![]() The tactic could help soda makers bring more consumers, especially younger ones, into the fold. Diet soda sales are up about 19.5% from 2018, compared to just 8.4% for regular soda in the same period, making it an attractive segment for soda makers seeking growth.Įvolving attitudes toward dieting as a concept mean soda makers have to de-emphasize diet branding as they steam ahead with zero-sugar offerings - even when, as in the case of those brands owned by Keurig Dr Pepper, they’re selling the same exact drink. The segment is still far smaller than the market for regular carbonated soft drinks, which was $28.2 billion in 2020, but it’s growing much more quickly. In 2020, the US retail diet carbonated soft drink market hit $11.2 billion, according to Mintel, a market research company. The diet soda segment, which includes diet and zero-calorie branded drinks, has ballooned since it first hit the mainstream in the 1960s. Daniel Acker/Bloomberg/Getty Imagesīut distaste for the word diet doesn’t signal an aversion to no-calorie beverages. “No Gen Z wants to be on a diet these days,” he said, adding that the company is “going to continue to innovate and support that business.”ĭiet 7UP is dead. Pepsi rebranded “Pepsi Max” as “Pepsi Zero Sugar” in 2016 and has been investing in its zero-sugar offerings over the past few year. “Younger people just don’t like the word ‘diet,” said Greg Lyons, chief marketing officer at PepsiCo Beverages North America, during the Beverage Digest Future Smarts conference in December. The reason for the overhaul: The word “diet” has fallen out of fashion - especially for Millennials and Gen Z-ers. Canada Dry and Schweppes ginger ales, 7Up, A&W and Sunkist, made by Keurig Dr Pepper, now label their diet drinks “zero sugar.” (One exception is the namesake Dr Pepper brand, which will still come in “diet” packaging in addition to a different zero sugar version.) “Zero sugar” has replaced “diet” for many no-calorie soft drinks. Instead you’ll find those beverages under their new branding: zero sugar. That’s because some diet sodas are disappearing - or at least, that packaging is gone. Photo: (aka Brent) / flickr / CC-BY-NC 2.As you make your way through the soda aisle, you may notice a lot less of the word “diet” than you used to. If you see any types of Mountain Dew that are missing, you can add them to the list, too. Give your favorite soft drink flavors a thumbs up to move them towards the top of the list. What is the best kind of Mountain Dew? That's up to you to decide. Every variation of Mountain Dew has its own passionate champion, from their energy drink to even the discontinued flavors. The company even encourages consumers to vote on their favorite limited-edition flavors and suggest new kinds of cans. These unique types of sodas have given the brand a loyal fanbase. Mountain Dew flavors range from the simple, such as cherry and orange, to the more complex, including blends of tropical fruits, tart berries, flavors like Dark Berry and Berry Lime, diet flavors, and even popular snack chips. ![]() That initial Mtn Dew recipe has led to dozens of different tasty variations. In the years since they first concocted Mountain Dew, their citrus-flavored soft drink has become one of the most popular sodas in the world. The name comes from the inventors, a pair of Tennessee bottlers who were searching for the perfect mixer. Today, though, the phrase is associated with a line of sweet, caffeinated beverages made and distributed by PepsiCo – and very much legally. "Mountain dew" used to refer to illegally distilled liquor, or moonshine.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |